Lo. So. Do.

Bringing a Bakery to Life:

During the uncertainty of lockdown, when many businesses faced closure, one passionate

baker saw an opportunity to turn her love for baking into something bigger. With a vision to

bring handcrafted, comforting treats to her local community, she launched her own bakery

—built from scratch, driven by passion, and fueled by resilience.

Starting from her home kitchen, she perfected her recipes, shared her creations online, and

quickly gained a loyal following. As her business grew, she needed a strong visual identity

to showcase her brand both online and in print. That’s where I stepped in.

I worked closely with her to create warm, inviting imagery that captured the heart of her

bakery delicious, homemade goods made with care. We focused on authentic, natural-light

photography, ensuring that every image reflected the textures, colors, and handmade quality

of her products. From website visuals to packaging and marketing materials, these images

helped establish her brand, making her business stand out in a competitive market.

Through a combination of creativity, strategy, and storytelling, she transformed her lockdown

project into a thriving bakery. And through photography, I helped bring her vision to life,

ensuring her brand was as visually delicious as her bakes.